Our Commitment to You
Perry Pools & Spas is a second-generation family-owned and operated business that has provided Central Virginia with all of its leisure living needs for more than 45 years - longer than any other company in the area. Upon completion of our first pool (our very own) in 1971, we knew that this is how we wanted to serve the community. Now recognized as a pillar in the community and the pool industry, Perry Pools & Spas strives everyday to be “your partners in fun.”
Before opening our store, Perry Pools & Spas set a goal to provide the highest quality pools and leisure living products in the area, and that’s what we’ve done every day since. We have installed more pools than most companies in Central Virginia – over 1,200 and counting. We are also the longest running pool provider in the region, installing pools more than 10 years before any current provider in the region had even dug their first hole.
Chances are, if your neighbor has a pool, spa or billiard table, we installed it. We opened this company to serve our customers with the highest standards of service, craftsmanship and responsiveness, and we take pride in the fact that it is still our top priority today.
The First Pool We Ever Installed Was Our Own. The Rest is History.
In 1971, John “Jack” Perry was enjoying a successful career as an engineer with Babcock & Wilcox (B&W) in Lynchburg, Virginia. He was well on his way to a long and fruitful career with one of the area’s premier employers.
The future for Jack and wife, Nancy, was crystal-clear. Stay on track, raise their three children, retire down the road a bit and enjoy life.
And then...one might say that Jack went off the deep end.
Started From the Bottom (Of His House)
When Jack’s friend, a former B&W employee, moved to Raleigh, N.C. and started a pool business, Jack was inspired to purchase a pool kit and was determined to install it in his backyard. He enjoyed the project so well that he decided he wanted to do it again. And again. And again.
He incorporated Perry Pools in 1972. For several years, he held his full-time position at B&W and installed pools in his spare time. He and Nancy operated Perry Pools out of their basement before opening the current location on Fort Avenue in 1974.
The community responded. More and more people decided that having a pool in their backyard was a good idea. Demand grew. Finally, in 1978, Jack had to choose between his career as a company engineer and his calling as a pool entrepreneur. In his 19th year with B&W, he had to choose between being eligible for retirement the following year and creating a family-run enterprise with no corporate benefits.
Sink or Swim
He made the obvious choice and dove into Perry Pools & Spas … taking Nancy and their three children right along. It quickly became a family affair. Jack’s penchant was installing pools and building computer systems, while Nancy helped handle staffing, advertising and operations. Their son John, who was in high school, also pitched in helping service and install pools. Their daughter Kitty also began working in the store in the mid-70s.
To compensate for the off season, Jack expanded the business to include wood stoves, kerosene heaters, gas logs, glass doors and other cold-weather products, all marketed under the banner of the Fireside Shop. Roughly half of the store was devoted to pools – and later spas – while the other half featured winter products.
The diversification proved successful – Jack and company purchased the Fort Avenue building soon thereafter, expanding it multiple times over the years to accommodate new inventory. As markets ebbed and flowed, Jack and Nancy would adjust inventory and services to offer new solutions, including patio furniture, chimney cleaning, spas, billiards, darts, game tables and other novelties.
Who Said Water and Electronics Don’t Mix?
Jack saw the potential for information technology to provide a competitive advantage in the pool industry, and in the late 1970’s, he wrote what is believed to be the first water analysis program in the industry – software that could provide instructions for improving pool water conditions. In the 1980’s, he implemented a computerized inventory system during a time when most retail industries were still tracking the movement of product with paper receipts and ledgers.
The 5,000-square-foot Fort Avenue showroom today is a testament to Jack’s vision and Nancy’s wise management, both carried on by John, who committed full-time to the family business in 1983 and now serves as its president, and Craig Millner, who went from running the retail side of the store to co-owner and vice president.
Our Lynchburg store features the region’s only billiards showroom, exclusive lines of portable spas and patio furniture, unique outdoor cooking solutions and, of course, the latest in pools and recreational living.
Become a Part of the Perry Pools & Spas Family Today
In the same spirit of innovation that led to our founding, we continue to offer new ways to enhance the lifestyle of our customers. This will always be our calling, as it was for Jack more than 45 years ago.
We invite you to dive into a new world of relaxation and recreation. Once you do, you’ll know why Jack chose the pool over the predictable.